About.

Advertising, graphic design, sound/video editing, and photography have been my passion and vocation since the late nineties.

I’ve always felt the gravitational pull of words and stories, sound and imagery, psychology and culture. Throughout my career I’ve been keen to acquire the skills and knowledge towards unlocking the mystery of what makes people tick. And I’ve come to believe that advertising combines all these in a uniquely creative way.

To me, good advertising is about instigating a response and, ultimately, transforming people’s lives. If my work has reached even a single person and changed the way he or she looks at the world, I am professionally fulfilled.

Read more about my creative credo.

I began my career first as an audio engineer and then Head of Production at a leading radio station in Bulgaria, creating a wide variety of commercials and promos. This led me to my next job as a copywriter and later Associate Creative Director at Leo Burnett Sofia, the Bulgarian office of the global ad agency network.

After six years and a few ad awards and nominations, I relocated to Vancouver, Canada. I started as Creative Director at a boutique ad agency and since then have been further diversifying into web design, UX & UI, and motion graphics.

I am honoured to have worked with incredibly talented people — voice actors, photographers, film directors, web developers — who have helped me finalize some of the ideas you can see here. My heartfelt thanks.

You’ll find me happiest bicycling with my camera, hiking in the woods and mountains, or filming underwater in warmer latitudes. Yet nothing turns me on like a brilliant ad or ingenious infographic, and I can easily lose myself tweaking a logo, retouching a scene, or matching music to the video narrative. My heroes are Banksy, Terry Pratchett, and Sir David Attenborough, while my inspiration comes from Vimeo’s reels, FWA, Lürzer’s Archive, and Alberto Cairo, among others.

I am still learning the guitar and dabbling in drums, plus honing my skills as an amateur actor. Did I mention I am also a PADI-certified scuba diver?

Home page shots and portrait photo by Emanuela Mileva