Advertising, graphic design, sound/video editing, and photography have been my passion and vocation since the late nineties.
I’ve always felt the gravitational pull of words and stories, sound and imagery, psychology and culture. Throughout my career I’ve been keen to acquire the skills and knowledge towards unlocking the mystery of what makes people tick. And I’ve come to believe that advertising combines all these in a uniquely creative way.
To me, good advertising is about instigating a response and, ultimately, transforming people’s lives. If my work has reached even a single person and changed the way he or she looks at the world, I am professionally fulfilled.
Read more about my creative credo.