About.

Advertising, graphic design, sound/video editing, and photography have been my passion and vocation since the late nineties.

I’ve always felt the gravitational pull of words and stories, sound and imagery, psychology and culture. And I’ve come to believe that advertising combines all these in a uniquely creative way.

To me, good advertising is about instigating a response and, ultimately, transforming people’s lives. If my work has reached even a single person and changed the way he or she looks at the world, I am professionally fulfilled.

I began my career first as an audio engineer and then Head of Production at a leading radio station in Bulgaria, creating a wide variety of commercials and promos. This led me to my next job as a copywriter/art director and later Associate Creative Director at Leo Burnett Sofia, the Bulgarian office of the global ad agency network.

After six years and a few ad awards and nominations, I relocated to Vancouver, Canada, as a Creative Director at an independent ad agency, further diversifying into web design, UX & UI, and motion graphics.

Now based in Ireland, I continue on the road of art/creative direction, working for some of the most prominent Irish retailers and companies.

I am honoured to have worked with incredibly talented people — voice actors, photographers, film directors, web developers — who have helped me finalize some of the ideas you can see here. My heartfelt thanks.

You’ll find me happiest cycling with a Nikon on my shoulder, hiking in the woods and mountains, or filming underwater in warmer latitudes. Yet nothing turns me on like a brilliant ad or ingenious infographic, and I can easily lose myself tweaking a logo, retouching a scene, or matching music to the video narrative. My heroes are Banksy, Terry Pratchett, and Sir David Attenborough, while my inspiration comes from Vimeo’s reels, FWA, Lürzer’s Archive, and Alberto Cairo, among others.

I am still learning the guitar and dabbling in drums, plus honing my skills as an amateur actor. Did I mention I am also a PADI-certified scuba diver?

Home page shots and portrait photo by Emanuela Mileva