Karó Shaving Cream

Karó Shaving Cream by Alen Mak, Bulgaria’s oldest cosmetics company, had long been the staple shaving accessory not only in Bulgaria, but also around the entire Communist Block, enjoying an almost cult status. With the demise of communism, however, it had gone into oblivion and become a symbol of an inglorious era.

The ad aims at revitalising the brand, catering to Bulgaria’s hipsters with a romanticised notion of communism.