The Rural Education and Access to Lawyers Initiative (REAL)

The Rural Education and Access to Lawyers Initiative (REAL) is committed to assisting law firms and practitioners in small communities and rural areas of British Columbia to recruit, hire and retain law students and new lawyers.

Since much of British Columbia is mountainous, the peaks had to be the main visual feature, while the road leading to them represents the access. The peaks were also employed in the subsequent brochure and various marketing materials, along with large images of the natural beauty of the province interior.